A Wellness Loyalty Program

Another guest on the aforementioned webinar, Simon Saunders (VP of strategic health and wellness at RLA Global), noted that he’d seen an example of turn-down packages that could be ordered at one hotel. The service included a relaxing Spotify® playlist, among other offerings.

Guss offers that a luxury hotel could take it one step further: “What about a ‘wellness loyalty program?’ The room ‘remembers’ you: You like certain air and water temperatures. You rise at a specific time every day. You prefer Baroque music as you wake. You have a specific yoga regimen that you’ve been practicing along with a certain YouTube instructor.” Now, imagine those settings are saved across every property in the parent company’s portfolio. “That’s a powerful marketing tool,” says Guss.

When elements such as these are programmed into a residential system, integrators refer to them as ‘scenes,’ and these scenes can be triggered automatically or by a single touch on a screen, depending on the user’s preferences. “As more and more high-end clients have these solutions in their homes, it only makes sense to mirror those offerings in a hotel setting,” says Guss.

Wellness = Luxury

A company such as Crestron — which has five decades of experience in both residential and commercial technology integration projects — is uniquely suited to integrate and control these kinds of wellness-driven ecosystems. In addition to building robust networks that allow for the addition of high-end third-party solutions, Crestron becomes the “glue” that brings all of these elements together in a way that’s as intuitive as it is seamless, according to Guss.

“When all of this is done correctly, the effect is one of immersive comfort and rejuvenation,” says Guss. “We want both guests and operators to understand that ‘wellness’ and ‘luxury’ are completely synonymous.”