Lavelle studied sound engineering in the 1990s while doing freelance work in the industry. He studied IT and became a web developer. After managing event and ICT technology at London's Claridge’s hotel for PSAV Presentation Services, Lavelle went on to become director of event technology at PSAV for the Maybourne hotel group, and later joined AVIXA as regional manager, UK and Ireland. Lavelle’s current role is senior regional director for EMEA.

With a solid background in marketing and communication and over 24 years of experience in the AV industry, Martín has excelled as a leader in developing strategies for highly technological sectors. At Pressmedia, he oversees international publications such as ISP Integración Magazine and Smart Building & Cities. Throughout his career, he has driven the growth of the audiovisual sector by promoting innovative technologies and advancing integration projects. At the Crestron Europe Integration Awards 2024, Martín brings his extensive expertise and deep understanding of market verticals within the audiovisual industry.

With nearly two decades of experience in technology media, Mitchell has focused on high-quality, market-relevant content. Inavate -- a leading publication focused on the AV and integrated systems industry -- has become a key resource for AV professionals in commercial technology sectors. During her time with Inavate, the brand has expanded its international reach and engaged audiences through a growing range of platforms. Mitchell is dedicated to fostering innovation and knowledge-sharing within the industry, while championing the outstanding contributions of AV professionals.

Ooms defines the strategic direction that product engineers should take based on extensive research and end-user needs. Over the past 25 years, Ooms has spoken with countless customers, end users, and dealers. Through these conversations and Ooms’ leadership, Crestron has been able to discover trends and identify pain points which then get translated into new products or product updates. Ooms graduated magna cum laude from Group T University in Belgium with a master's degree in industrial engineering.